All the Highlights from Samsung’s Bespoke Home 2022 Event – ​​Samsung Newsroom Malaysia

At Samsung Electronics’ Bespoke Home 2022 event, broadcast live globally on June 7, the company unveiled its latest line of Bespoke products, services and innovations. The event saw the unveiling of a fully expanded and holistic Bespoke offering, inviting users to be a part of the Bespoke experience like never before.

If you weren’t able to tune in to the live event, read on for an overview of some of the most exciting things featured at Bespoke Home 2022.

Expanding the possibilities of life at home

to carry the ethos Bespoke to more users than ever before, Samsung’s Bespoke Home 2022 lineup was designed with a vision to expand home life in three key ways: the Expansion of Space, the Expansion of Experience, and the Expansion of Time.

At the Bespoke Home 2022 event, Samsung explained that Space Expansion refers to the presence of Bespoke appliances throughout the home; Experience Expansion to the evolution of Samsung’s smart home solutions to deliver even greater connected convenience; and Time Expansion to eco-friendly innovations that will allow users to enjoy their Bespoke products for longer while reducing so much energy. waste materials as the energy costs of users.

These three key areas of the Bespoke vision encapsulate Samsung’s commitment to providing users with more diverse home appliance choices and services that serve to expand each user’s lifestyle and ultimately come together to provide endless possibilities for home appliances. home life.

space expansion

Under the title of Space Expansion, Samsung introduced the first set of changes to be seen in the Bespoke Home 2022 lineup that demonstrates the true Bespoke experience expanding throughout the home for users around the world.

Starting with the heart of the home, the kitchen, European users will be able to enjoy the appliances in the expanded Kitchen Package in the second half of this year, which includes the complete AI-powered Bespoke oven with AI Pro Cooking™ technologies, Sense- to-Open and Dual Cook Steam™. Meanwhile, users in the US can take advantage of designing their own stylish and unique kitchen spaces with the Bespoke French Door Refrigerator, as well as other appliances in the US Kitchen Package that also come in a wide range of customizable samples for a kitchen that truly reflects its user.

As well as exciting, Samsung is set to bring its AI-powered Bespoke laundry products to North American and European markets in the coming months – devices that are as stylish as they are functional thanks to the inclusion of smart technologies that deliver truly personalized experiences. .

Samsung also introduced its new Bespoke Infinite line, a premium line of kitchen appliances that provide timeless value and can adapt to the way each user personally operates within their own kitchen. Currently available in Korea, the Infinite line will expand to include more appliances throughout the home at a later date.

Expansion of the Experience

Under the theme of Expansive Experience, Samsung introduced its new SmartThings Home Life. This enhanced service, which will be available in 97 countries around the world by the end of June, gives users centralized and integrated control over their Bespoke appliances across six services for more holistic experiences: cooking, energy, clothing care, pet care, air care and home care.

Through constant monitoring of all Bespoke appliances in a home, SmartThings Home Life is configured to allow users to manage their daily routine more easily than ever from their smartphones, expanding home life experiences and empowering users. so they spend less time doing chores and more time focusing on the things that really matter.

Along with the introduction of this new unified service, Samsung also revealed its partnership with global automation company ABB, which will enable SmartThings to control and monitor Samsung devices and ABB products, including cameras and sensors, making it easier than ever for users. users manage their household expenses.

time expansion

In the third and final part of the Bespoke Home 2022 event, Samsung introduced its Time Expansion theme. A continuation of the “everyday sustainability” concept promised by Samsung at CES 2022, Time Expansion refers to the idea that Bespoke products are designed and built to last in order to protect the planet for generations to come.

At the event, Samsung shared efforts to date to deliver a more sustainable product lifecycle that encompasses all aspects of a product’s various life stages – from production and delivery to use and waste disposal. product. For example, efforts are being made within Samsung factories to reduce soil pollution and recycle liquid waste into reusable fuels, and the Bespoke delivery process is also sustainable, thanks to an expansion of eco-friendly packaging and reduced use of printed manuals in favor of the improved usability of the QR code.

In addition to outlining the energy efficiency achievements of key products in the Bespoke lineup that have been refined for more sustainable product use, Samsung also assured users that they can save even more on energy costs and reduce greenhouse gas emissions. greenhouse effect by using the expanded SmartThings energy service. Samsung also introduced its 20-year extended warranty period for key product components in select markets.1 – the longest warranty period Samsung has ever offered – as well as the flexible modularity of its Bespoke refrigerator that allows users to adapt their appliances, rather than replace them – as their aesthetics or changes in the size of the home.

Samsung also announced its collaboration with global activewear brand Patagonia to develop a specialized washing machine that reduces the release of microplastics into the ocean, which will be available in Korea this year and globally in the near future. And for the final phase of the product life cycle, disposal, Samsung also highlighted ways in which users themselves are empowered to participate in a circular economy of resources.

Users can dispose of their end-of-life appliances for free in more than 50 countries, after which Samsung will recycle and reuse the products to promote the recirculation of resources. As another example of the company’s commitment to sustainable product experiences, Samsung updated viewers on the status of its green partnership with smart building company Etopia and Q CELLS to create a pilot site for the net-zero buildings of the future, which will take place in the second half of this year.

The Bespoke Home event closed with a reminder from the company that the new products and services available in the Bespoke Home 2022 lineup were designed with the user at the center of all innovations to create a new paradigm for home living that is customizable, smart and sustainable.

Be sure to stay tuned to the Samsung Newsroom for more information on the 2022 Bespoke Home lineup that is set to expand the possibilities of home life for users around the world.

1The extended warranty period applies to the Digital Inverter Compressor component of refrigerators sold in Europe and the Digital Inverter Motor component of washing machines sold in Europe and manufactured in the USA.


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