This new goal adds to previously announced sustainable product and packaging commitments, including achieving 100% recycled, recyclable or bio-based plastic materials in products and packaging by 2030.
Mattel, Inc. (NASDAQ: MAT) announces its goal to reduce plastic packaging by 25% per product by 2030. This new purpose was added to the 2021 Citizenship Report published on April 27, which shares an update of the progress in the strategy and the objectives established in Environmental, Social and Corporate Governance (ESG) issues of the company.
The ESG strategy and objectives are based on three pillars: Sustainable Design and Development, Responsible Sourcing and Production, and Thriving and Inclusive Communities, which represent the ESG areas where the company believes it can have the greatest impact.
“At Mattel, our purpose is to contribute to a more diverse, equitable, inclusive and sustainable future,” said Ynon Kreiz, president and CEO of Mattel. Progress across our ESG strategy, and our new goal released on April 27, reflects our ongoing commitment to corporate citizenship, seeking to empower the next generation to explore the wonder of childhood and reach their full potential. I would like to thank all of the Mattel teams and our stakeholders for their collaboration in this important trip.”
With this new goal, Mattel is focused on reducing plastic materials in products and packaging, including plastic bags, windows and blister packs as part of its packaging strategy and reduction focus.
Some of the progress highlighted in the three ESG pillars and objectives previously published are mentioned below:
Sustainable Design and Development
Mattel is committed to developing better products and innovative experiences for the world by integrating sustainable materials with circular design and product environmental stewardship strategies. In this pillar the company:
● Exceeded its goal of keeping 95% of recycled paper and wood fiber with material certified by the Good Forest Management Council (Forest Stewardship Council – FSC) used in its products and packaging, reaching 97.9% in 2021 validated by the Rainforest Alliance.
● It was recognized by the FSC for the 2021 Leadership Award for excellence in the use of certified products, highlighting its commitment to responsible forest management.
● Increased the recycled amount of PET (polyethylene terephthalate) in most window carton and blister packs from 25% in 2020 to 30% in 2021.
● Carried out the launch of Mattel PlayBacka toy take-back program in the US, Canada, France, Germany and England, designed to recover and reuse valuable materials from old Mattel toys.
● Made progress on its goal of achieving 100% recycled, recyclable and bio-based plastic materials in products and packaging by 2030 with several new products made from more sustainable materials and other initiatives, including:
● Barbie Loves The Oceanher first line of fashion dolls made from recycled plastic from recovered ocean waste.
● Matchbox Tesla Roadsterits first vehicle die-cast made with 99% recycled material and certified as a product carbon neutral.
● UNO Nothin’ But Paper! removing the cellophane wrapper from all UNO game cards and replacing it with FSC certified paper.
● Mega Blocks Green Towna new line certified as products CarbonNeutral® in which the blocks and pieces are made from a mix of plant-based materials (plastic made from ethanol extracted from cane sugar) and ISCC certified bio circular plastics (using a mass balance approach).
Responsible Sourcing and Production
Mattel aims to optimize the use of resources in operations to reduce environmental impacts and promote ethical sourcing practices as well as the health and safety of workers throughout the supply chain. In this pillar the company:
● Has made accelerated progress toward Mattel’s goal of reducing Scope 1 and 2 greenhouse gas (GHG) emissions by 50% by 2030reporting an 8% reduction in absolute Scope 1 and 2 GHG emissions compared to the 2019 base year. The Scope 1 and 2 GHG emissions data disclosed in the 2021 Citizenship Report have been verified by the independent external verification body, SCS Global Services.
● Made progress toward its goal of achieving zero manufacturing waste by 2030.  The company conducted two on-site waste characterization audits at its manufacturing plant in Monterrey, Mexico, and its distribution center in San Bernardino, California, which informed the creation of a new Mattel Waste Management Standard.
● Achieved a 79% waste diversion rate in 2021.
● Established the Mattel Responsible Sourcing Task Force, a cross-functional team of internal experts to support Responsible Sourcing and Production to promote ethical sourcing practices as well as worker health and safety throughout Mattel’s supply chain , in 2021.
Thriving and inclusive communities
Mattel aims to create positive social impact through purposeful play and by supporting diverse, equitable and inclusive communities where we live, work and play. In this pillar the company:
● Made progress toward its global Diversity, Equity and Inclusion goals to increase representation of women and ethnically diverse talent, and achieved 100% base pay equity by gender globally and by ethnicity in the US.
● Received the following notable workplace culture accolades: Forbes World’s Best Employers in 2021; Forbes Best Employers for Women 2021; Fast Company Best Workplaces for Innovators 2021; Certificate Great Place to Work® 2021; Newsweek Top 100 Most Loved Workplaces for 2021; Human Rights Campaign Best Places to Work for LGBTQ Equality 2021; Y Time Most Influential Companies 2021.
“We are proud of the progress we have made since last year towards our ESG goals and recognize that there is much more to achieve. Our new plastic packaging target responds to growing global attention on single-use plastic packaging waste and addresses changing consumer preferences,” said Pamela Gill-Alabaster, Senior Vice President and Global Head of Sustainability and Social Impact. from Mattel. “Our teams strive to continue innovating with principles of circular design and environmental stewardship to develop products and packaging that are better for our planet.”