what to do to circumvent prices in the market?

The Brazilian knows: maintaining the standard of food is difficult. The price on supermarket shelves continues to rise, and the quality or quantity of what goes on the plate is compromised.

The latest economic figures are disheartening. Of the 50 items that became more expensive in the last year, 34 are foodstuffs, such as fruits and vegetables. Carrots, for example, shot up 116%.

This vegetable, however, is not alone. Zucchini, cucumber, melon, coffee, strawberry, tomato, papaya, potato, pepper and onion also rose significantly in the last year. The data are from the Consumer Price Index (IPCA), used to measure inflation.

The request of metropolises, educator and financial adviser Andrey Nousi selected tips to circumvent high food prices. With more than 20 years of experience and training in Finland and the Netherlands, the specialist says it is essential to organize expenses and plan purchases.


“It’s not just Brazil, but the world has been experiencing high inflation. This is because of the rise in commodities and the war in Ukraine. It is important to understand that those who have a lower income will be more impacted. These people keep a large part of their income for food consumption,” he explains.

Nousi teaches that the best strategy to manage the accounts is to create a spreadsheet and put everything at the tip of the pencil. “It is essential to understand where the money goes and have personal financial planning. By doing this, many people manage to have a little more breath at this moment in the Brazilian economy”, he highlights, citing expenses with transport, food, fixed bills, among others.

Here are some tips to save at the supermarket:

  • Organize spending
  • plan shopping
  • Replace food with cheaper similar ones
  • cut the superfluous

When the budget is very tight and the money doesn’t yield, the way is to select similar products that are more affordable, and bet on seasonal fruits and vegetables.

“You can substitute non-essential items: sunflower oil for soy oil; beans for lentils. It’s seeing those things replaced by cheaper ones”, he stresses.

But what made prices soar? Andrey Nousi says that external issues put pressure on the conjuncture.

“Prices have risen a lot in recent months due to the rise in the dollar. This increases demand for commodities Brazilians. The producer ends up sending it to the international market. Three months ago, the dollar began to fall and to reduce pressure. If there is no escalation in the war in Ukraine, we may have a reduction in food prices in the world”, he stresses.

“The world is going through a food shortage crisis. Several countries have started to reduce exports to maintain domestic supply, such as India, Romania, Hungary and Turkey”, he concludes.


Inflation closed the month of May with a high of 0.47%. The result represents a deceleration in relation to April, when the rate was 1.06%. It still accumulates, however, an increase of 4.78% in the year and 11.73% in the last 12 months. The data were released on Thursday (9/6) by the Brazilian Institute of Geography and Statistics (IBGE).

The federal government bet on the reduction of import rates to try to lower domestic prices. The measure, however, did not have the desired effect, due to external pressures.

The Ministry of Economy has already made two cuts in food import rates. In November 2021, there was a 20% decrease in fees on more than 6,000 items by December 2023.

In the last month, a similar measure was adopted, with a 10% reduction in import rates for rice, beans and beef.

The effects, however, are not yet observed on supermarket shelves.

The famine has even made the government adopt unorthodox moves to try to contain prices. The Minister of Economy, Paulo Guedes, asked this Thursday (9/6) to entrepreneurs in the supermarket sector to freeze prices until 2023.

Shortly before, President Jair Bolsonaro (PL) had appealed to members of the same group to reduce the profit margin to the “minimum possible” in basic basket products. The statements were made during the second edition of the National Supply Chain Forum, promoted by the Brazilian Association of Supermarkets (Abras).

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